Media

Identifying Objectives and Audience: The first step in the media process is to define the objectives of the media project and identify the target audience. Understanding the goals of the project and the preferences and characteristics of the audience helps in shaping the content.

Research and Planning: Conducting research to gather relevant information and insights about the topic, audience preferences, market trends, and competitors. This information informs the planning process, including content strategy & messaging.

Content Creation: Developing the media content based on the research and planning phase. This involves writing, designing, filming, recording, or creating visuals, audio, or written materials that effectively communicate the intended message to the target audience.